Full Pin Gourmet Mushrooms Rebrand

Montreal's Full Pin Mushrooms, a post-COVID startup, quickly gained acclaim supplying gourmet mushrooms to top restaurants. Expanding beyond B2B, they're now targeting retail, including grocery chains and farmers' markets in the greater Montreal area. To capitalize on this growth and transition to a consumer-facing brand, Full Pin required a compelling new identity. They aim to showcase their high-quality, 700+ pound weekly mushroom production, moving from a behind-the-scenes supplier to a prominent B2C presence.