Frontline19, Sicker than the Patients

Frontline19 / adam&eveDDB London
CREARCHIVE Score
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Frontline19Frontline19, Sicker than the Patients2025
Case Film
Campaign Images
BrandFrontline19
Agencyadam&eveDDB London
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountriesUnited Kingdom, United States
Description

With over half of National Health Service (NHS) workers suffering from poor mental health in the UK and one in four workers having considered suicide, this film underlines how, in many cases, NHS staff are sicker than the patients they are treating. The use of the CCTV footage technique allows the audience to experience the distressing reality that they have previously not had access to, through a composition of moments, recreated based on real anecdotes from frontline healthcare workers. This film technique was integral in landing the depth of the issue that Frontline19 exists to solve.

Awards
  • • D&AD — Direction, Casting, Health & Wellbeing, Film — Yellow Pencil
Credits
BrandFrontline19
ClientFrontline19
Design AgencyKing Henry
Entrant Companyadam&eveDDB London, MJZ Los Angeles
Advertising Agencyadam&eveDDB London
Production CompanyMJZ London, MJZ Los Angeles
ShareXIN