Fortum+FishHeart

Fortum / TBWA\ Helsinki
CREARCHIVE Score
40
FortumFortum+FishHeart2025
Fortum+FishHeart
BrandFortum
AgencyTBWA\ Helsinki
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountryFinland
Description

A hydraulic fishway that uses AI and biometric data collection to identify and enable fish to migrate by bypassing dams, traveling safely up river streams to their natural spawning waters. The device produces an additional attraction flow that helps fish find their way up the river. A smart detection process collects the migration data in real-time. If the specimen does not belong to migratory species, the tunnel sends the fish back. If the specimen is a migratory fish, the underwater tunnel propels it safely and unharmed, to the other side of the dam.

Awards
  • • D&AD — Sustained Impact — Graphite Pencil
Credits
ClientFortum
Entrant CompanyTBWA\ Helsinki
Advertising AgencyTBWA\ Helsinki
ShareXIN