Fortnum’s Famous Animal Crackers

Fortnum & Mason / Design Bridge and Partners London
CREARCHIVE Score
40
Fortnum & MasonFortnum’s Famous Animal Crackers2025
Fortnum’s Famous Animal Crackers
BrandFortnum & Mason
AgencyDesign Bridge and Partners London
Award ShowD&AD
CategoryDESIGN
Year2025
CountryUnited Kingdom
Description

Inspired by Victorian brass nutcrackers, our ensemble cast of seven ‘Animal Cracker’ characters is rich in storybook charm & layered with discoverable details. Each is lovingly crafted to bring the respective characters of Fortnum’s famous nut selections to life. Adding more whimsicality to our illustrations, each character is accompanied by their own original, limerick-style verse; part of a cohesive story uniting them in their quest to find the finest nut selections. These verses draw influence from the work of Edward Lear; celebrated Victorian artist, illustrator, author and nonsense poet.

Awards
  • • D&AD — Packaging Design, Writing for Design — Graphite Pencil
Credits
BrandFortnum & Mason
ClientFortnum & Mason
Design AgencyDesign Bridge and Partners London
Entrant CompanyDesign Bridge and Partners London
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