Ford's Michigan Central Open
Ford / Civic Entertainment Group
CREARCHIVE Score
100
FordFord's Michigan Central Open2025

Case Film
Campaign Images
BrandFord
AgencyCivic Entertainment Group
Award ShowD&AD
CategoryDESIGN
Year2025
CountryUnited States
Description
Ford could've left Detroit for Silicon Valley to become the global leader in transportation innovation, but instead, it doubled down on its hometown despite decades of economic decline. A once-decaying train station transformed into an innovation hub with a deeply designed public experience. Art, architecture, storytelling, and music invited people in and sparked a movement. Mayor Mike Duggan put it best: “This was a day Detroiters have waited to see for 40 years, and it was worth the wait. Ford didn’t just restore a building—it restored belief. And that’s immeasurable.”
Awards
- • D&AD — Spatial Design — Black Pencil
Credits
BrandFord
ClientFord Motor Company
Entrant CompanyCivic Entertainment Group
Production CompanyKillian and Company, Jesse Collins Entertainment
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London
CREARCHIVE Score
109.8

Hey Drake, This Yours?
Sydney Water
It's Friday
CREARCHIVE Score
60

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
40

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
22

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
40

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
60