Ford's Michigan Central Open

Ford / Civic Entertainment Group
CREARCHIVE Score
100
FordFord's Michigan Central Open2025
Ford's Michigan Central Open
Case Film
Campaign Images
BrandFord
AgencyCivic Entertainment Group
Award ShowD&AD
CategoryDESIGN
Year2025
CountryUnited States
Description

Ford could've left Detroit for Silicon Valley to become the global leader in transportation innovation, but instead, it doubled down on its hometown despite decades of economic decline. A once-decaying train station transformed into an innovation hub with a deeply designed public experience. Art, architecture, storytelling, and music invited people in and sparked a movement. Mayor Mike Duggan put it best: “This was a day Detroiters have waited to see for 40 years, and it was worth the wait. Ford didn’t just restore a building—it restored belief. And that’s immeasurable.”

Awards
  • • D&AD — Spatial Design — Black Pencil
Credits
BrandFord
ClientFord Motor Company
Entrant CompanyCivic Entertainment Group
Production CompanyKillian and Company, Jesse Collins Entertainment
ShareXIN