Following Wildfire

Tentree / Dentsu Creative Canada
CREARCHIVE Score
48.4
TentreeFollowing Wildfire2025
Following Wildfire
BrandTentree
AgencyDentsu Creative Canada
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountryCanada
Description

Following Wildfire uses AI to detect early wildfire signs in real time social media photos—signs the human eye might miss—enabling fire authorities to act before fires grow out of control. It scans images Canadians are already sharing with popular outdoor hashtags or locations from wildfire-prone areas, turning every post into a potential fire alert.

Awards
  • • D&AD — Impact — Wood Pencil
  • • D&AD — Impact / Climate Solution — Wood Pencil
  • • D&AD — Impact / Local Solution — Wood Pencil
Credits
BrandTentree
ClientTentree
Design AgencyDentsu Creative Canada
Entrant CompanyDentsu Creative Canada
Advertising AgencyDentsu Creative Canada, iProspect Canada
Production CompanyReflektor
ShareXIN
TentreeDentsu Creative CanadaD&ADINTEGRATEDCanada

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