Flocks of Type
The Hong Kong Polytechnic University School of Design / The Hong Kong Polytechnic University School of Design
CREARCHIVE Score
27.6
The Hong Kong Polytechnic University School of DesignFlocks of Type2025
BrandThe Hong Kong Polytechnic University School of Design
AgencyThe Hong Kong Polytechnic University School of Design
Award ShowD&AD
CategoryPRINT
Year2025
CountryHong Kong
Description
The anniversary calendar for the School of Design of the Hong Kong Polytechnic University "Flocks of type" is a calendar that was designed as a promotional item and as a present for the guests of the 60th anniversary celebrations of the school. The design idea was to push the limits of typography on an object that we use every day. This calendar design was inspired by the movement of flocks of migrating birds in the sky, and by the typographic experiments from Swiss and German designers of the 60’s and 70’s, namely Emil Ruder and Wolfgang Weingart.
Awards
- • D&AD — Typography — Wood Pencil
- • D&AD — Typography / Printed Materials — Shortlist
Credits
ClientThe Hong Kong Polytechnic University School of Design
Design AgencyThe Hong Kong Polytechnic University School of Design
Entrant CompanyThe Hong Kong Polytechnic University School of Design
Advertising AgencyThe Hong Kong Polytechnic University School of Design
The Hong Kong Polytechnic University School of DesignThe Hong Kong Polytechnic University School of DesignD&ADPRINTHong Kong
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