Finding Juliette

A year and a half after Juliette Goormans went missing, the search had faded. To reignite it, we changed Juliette’s name into Nafi Thiam. The three-time Olympic champion is the most searched Belgian woman on the internet. Then we launched a search campaign with her new name. People who searched for 'Nafi Thiam' on Google or YouTube, now got a search ad featuring Juliette’s missing poster as the top result. With more than 2 million searches, Juliette became the most searched Belgian in the world. Just three weeks into the campaign, a new lead led to finding Juliette. Alive and well.