FIGS - Anatomy of a Champion

FIGS / Mother London
CREARCHIVE Score
40
FIGSFIGS - Anatomy of a Champion2025
Campaign Images
BrandFIGS
AgencyMother London
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountryUnited Kingdom
Description

This was the first campaign in Olympic history to honor and celebrate healthcare professionals as if they were the stars of the games. It reminded the world that excellence is found not just on the podium, but in the blood, sweat, and tears of the people who help others get there. This historic campaign and partnership didn’t just celebrate a team; it inspired the world to recognize the extraordinary contributions of healthcare professionals, everywhere.

Awards
  • • D&AD — Editing — Graphite Pencil
Credits
BrandFIGS
ClientFIGS
Entrant CompanyMother London
Advertising AgencyMother London
Production CompanyProdCo
ShareXIN