Ewan's Cut
Children's Hospices Across Scotland, Arran Whisky / The Leith Agency
CREARCHIVE Score
27.6
Children's Hospices Across Scotland, Arran WhiskyEwan's Cut2025

BrandChildren's Hospices Across Scotland, Arran Whisky
AgencyThe Leith Agency
Award ShowD&AD
CategoryDESIGN
Year2025
CountryUnited Kingdom
Description
Ewan’s Cut is a unique approach to fundraising for terminally ill children and their families. A one-off release (or ‘cut’) of 26-year-old single malt whisky. 240 bottles from a cask gifted to actor Ewan McGregor, auctioned for Children’s Hospices Across Scotland (CHAS). To ensure we raised as much money as possible, we made every bottle unique – 240 bespoke labels featuring 240 newly-penned, original mini film scripts, inspired by Ewan’s life and career. The first in a series of unique fundraising whisky auctions, Ewan’s Cut has so far raised £135,000 for the charity.
Awards
- • D&AD — Writing for Design — Wood Pencil
- • D&AD — Writing for Design / Packaging — Shortlist
Credits
BrandChildren's Hospices Across Scotland, Arran Whisky
ClientArran Whisky, Children's Hospices Across Scotland
Design AgencyThe Leith Agency
Entrant CompanyThe Leith Agency
Advertising AgencyThe Leith Agency
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