Erase Valentine's Day

While other chocolate brands run Valentine’s Day promos and offers, Cadbury 5 Star has been taking the opposite stance and mocking the hype around the occasion. We performed a ‘time travel’ experiment where passengers who hate V-Day successfully skipped the entire day, in just one minute. How? They boarded a vessel which crossed the International Date Line between American Samoa and Samoa at exactly 11:59 pm on 13 February 2024 (American Samoa Time), thereby skipping directly to 12:00am on 15 February - the local time on the other side. The entire operation was live-streamed to millions.