Equal Communication

Terre Des Femmes / Scholz & Friends Hamburg
CREARCHIVE Score
60
Terre Des FemmesEqual Communication2025
Equal Communication
Case Film
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BrandTerre Des Femmes
AgencyScholz & Friends Hamburg
Award ShowD&AD
CategoryPRINT
Year2025
CountriesGermany, United States
Description

“Equal Communication” addresses the often overlooked problem of inequality in business communication. It tackles behaviors men use to impose dominance over women. Phenomena like “manterruption”, “mansplaining” and “bropropriating” where men interrupt women, explain things to them because they assume women don’t know it or even take women’s ideas and present them as their own. In each spot, a woman wants to explain the topic, while a man behaves exactly like the phenomenon she wants to describe. The result: we raise awareness and educate about these phenomena at the same.

Awards
  • • D&AD — Writing for Advertising — Yellow Pencil
Credits
BrandTerre Des Femmes
ClientTerre Des Femmes
Entrant CompanyScholz & Friends Hamburg
Advertising AgencyScholz & Friends Hamburg
Production CompanyHastings Audio Network
ShareXIN