Elevating AEG with a New Packaging System

The challenge was to create a more sustainable packaging system but also attracted the target audience and maximized visibility in a very busy retail environment. By transforming simple brown cardboard into premium, aspirational design, the solution features bold graphic silhouettes that highlight the products' beautiful structural design. AEG's iconic logo takes center stage while product-specific labels minimize overproduction, a 60% reduction in printing ink decreases environmental impact. Additionally, the removal of coatings and laminations make the packaging fully recyclable.