Elections 2024

The Guardian / The Guardian
CREARCHIVE Score
40
The GuardianElections 20242025
Elections 2024
BrandThe Guardian
AgencyThe Guardian
Award ShowD&AD
CategoryPRINT
Year2025
CountryUnited Kingdom
Description

The Guardian’s use of handcrafted illustrations for the 2024 elections was a deliberate effort to convey authenticity and trustworthiness, setting itself apart in an era of digital manipulation and reinforcing its commitment to honest journalism. The Guardian adopted a distinctive approach to its visual coverage by producing all election imagery in-house using handcrafted paper cuttings. The creative team aimed to project honesty and transparency through this tactile, imperfect aesthetic, aligning with the newspaper’s commitment to authentic journalism.

Awards
  • • D&AD — Illustration — Graphite Pencil
Credits
BrandThe Guardian
ClientThe Guardian
Entrant CompanyThe Guardian
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