Ecosaver Mortgage
Bank of Ireland / Folk VML
CREARCHIVE Score
69.6
Bank of IrelandEcosaver Mortgage2025
Case Film
Campaign Images
BrandBank of Ireland
AgencyFolk VML
Award ShowD&AD
CategoryDIRECT
Year2025
CountriesDenmark, Ireland, United States
Description
EcoSaver is the first mortgage of its kind, reshaping how Irish people think about retrofitting their homes, by lowering the mortgage interest rates of those who improve their energy efficiency. Since launch, EcoSaver has driven record-breaking business growth. As of Sept 2024, Bank of Ireland’s sustainable lending reached €13.5 billion, up 28% year-on-year. We’ve seen €2.4 billion in green mortgage growth and a 26% rise in Irish energy efficiency upgrades. EcoSaver offers customers up to €92,000 in savings on interest rate and energy costs over the lifetime of their mortgage.
Awards
- • D&AD — Direct, Impact — Yellow Pencil
- • D&AD — Direct / Innovation — Shortlist
- • D&AD — Impact / Local Solution — Shortlist
Credits
BrandBank of Ireland
ClientBank of Ireland
Design AgencyFolk VML
Entrant CompanyFolk VML
Advertising AgencyFolk VML
Production CompanyVML Studios Copenhagen
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