Dreams Made in Paris
LVMH / Havas Play
CREARCHIVE Score
60
LVMHDreams Made in Paris2025
Case Film
BrandLVMH
AgencyHavas Play
Award ShowD&AD
CategoryDESIGN
Year2025
CountryFrance
Description
"Dreams Made in Paris" by LVMH is a luxury experiential campaign celebrating the craftsmanship and dedication behind every victory. The creative idea was to align LVMH's luxury brand values with the spirit of the Paris 2024 Olympic and Paralympic Games. Through immersive storytelling and innovative media activations, the campaign highlighted the artisans of engagement in areas such as sustainability, inclusion, and cultural access, showcasing their contributions to society and the Games.
Awards
- • D&AD — Luxury — Yellow Pencil
Credits
ClientLVMH
Design AgencyHavas Play, Havas Events, Havas Paris
Entrant CompanyHavas Play
Advertising AgencyHavas Play, Havas Events, Havas Paris
Production CompanyProse on Pixels France
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