Diss-Mas

In 2024, gift cards were predicted to be the #1 holiday gift over toys. MGA Entertainment (makers of Bratz, Rainbow High, and Little Tikes) knew they had to make a bold move. They ditched traditional catalogs and created a cultural moment with a diss track. Featuring viral sensation The Rizzler, the high-energy, shoppable music video took over YouTube and streaming platforms. Within 24 hours, it went viral, selling out inventory and flooding social media, making MGA a top name in toys.