Desk Break
Asics / Golin London
CREARCHIVE Score
45.2
AsicsDesk Break2025
Case Film
Campaign Images
BrandAsics
AgencyGolin London
Award ShowD&AD
CategoryPR
Year2025
CountryUnited Kingdom
Description
ASICS revealed our desks are a danger to our mental health. While bosses offer performative wellness policies, ASICS proved 15 minutes of movement reverses the effects. Challenging ineffectual corporate wellness culture with Succession's Brian Cox reimagined as a mental health champion in a viral PSA, supported by the 'Desk Break Clause' - the first employment contract clause for movement. ASICS amended their contracts and got others to follow, dominating World Mental Health Day with 1.7K earned media placements, driving 1.2M workers to move, 130 companies to sign up and W.H.O endorsement.
Awards
- • D&AD — PR, Health & Wellbeing — Graphite Pencil
- • D&AD — Health & Wellbeing / Film — Shortlist
- • D&AD — PR / Use of Talent — Shortlist
Credits
BrandAsics
ClientAsics Corporation
Design AgencyGolin London
Entrant CompanyGolin London
Advertising AgencyGolin London
Production CompanyKode Media
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