Designing Paris 2024

How do you dress up a city already known for its beauty? Paris 2024 refused to fall into postcard clichés and instead created a bold, modular design system that captures the true, diverse Paris—the one Parisians actually live in. Inspired by the pavés, the city’s most iconic streetscape, the Look of the Games blends heritage and sport, adapting seamlessly to every venue, street, and touchpoint. From stadiums to airports, fan zones to volunteers’ uniforms, this is Paris, in motion—made for Parisians, shared with the world.