Desi Oon
Centre for Pastoralism / Studio Eeksaurus Productions
CREARCHIVE Score
121.1
Centre for PastoralismDesi Oon2025
Case Film
Campaign Images
BrandCentre for Pastoralism
AgencyStudio Eeksaurus Productions
Award ShowD&AD
CategoryFILM
Year2025
CountryIndia
Description
The film explores the deep connection between Deccani wool, the land, & its people, highlighting its cultural, spiritual, and ecological significance. It delves into the resilience of the Deccani sheep, the traditions of shepherding, and the sacred role of wool in daily life. Through the story of Balu Mama and his revered flock, the film contrasts a rich heritage with the modern neglect of India’s native sheep and wool industry. In the face of this decline, it raises a poignant question—can the wisdom of the past inspire a future where shepherding and pastoral traditions are valued once again?
Awards
- • D&AD — Animation — Yellow Pencil
- • D&AD — Animation / Traditional — Wood Pencil
- • D&AD — Animation / Creative Use of Budget — Shortlist
- • LIA — Production & Post-Production - Stop-Frame Animation — Silver
- • LIA — Production & Post-Production - Production Design — Bronze
Credits
cityMumbai
BrandCentre for Pastoralism
ClientCentre for Pastoralism
entrantStudio Eeksaurus Productions
Design AgencyStudio Eeksaurus
Entrant CompanyStudio Eeksaurus
Advertising AgencyStudio Eeksaurus
Production CompanyStudio Eeksaurus
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