Dead Poets

Dead Poets / .Oddity Studio
CREARCHIVE Score
40
Dead PoetsDead Poets2025
Dead Poets
BrandDead Poets
Agency.Oddity Studio
Award ShowD&AD
CategoryDESIGN
Year2025
CountryHong Kong
Description

Dead Poets is a neighborhood dive bar, café, barbershop, and event space. The core theme of the space is to pay tribute to deceased artists — musicians, painters, writers, actors, film directors, and many others. Rather than using conventional branding, we embraced serious spiritualism and summoned spirits from beyond. Using a “haunted hand,” we wrote “Dead Poets” repeatedly, creating a logo that’s always in flux — written by ghosts.

Awards
  • • D&AD — New Brand Identity — Graphite Pencil
Credits
BrandDead Poets
ClientDead Poets
Design Agency.Oddity Studio
Entrant Company.Oddity Studio
ShareXIN