Dead Poets
Dead Poets / .Oddity Studio
CREARCHIVE Score
40
Dead PoetsDead Poets2025
BrandDead Poets
Agency.Oddity Studio
Award ShowD&AD
CategoryDESIGN
Year2025
CountryHong Kong
Description
Dead Poets is a neighborhood dive bar, café, barbershop, and event space. The core theme of the space is to pay tribute to deceased artists — musicians, painters, writers, actors, film directors, and many others. Rather than using conventional branding, we embraced serious spiritualism and summoned spirits from beyond. Using a “haunted hand,” we wrote “Dead Poets” repeatedly, creating a logo that’s always in flux — written by ghosts.
Awards
- • D&AD — New Brand Identity — Graphite Pencil
Credits
BrandDead Poets
ClientDead Poets
Design Agency.Oddity Studio
Entrant Company.Oddity Studio
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