Dark Arts Branding

Our new Dark Arts coffee packaging brings collectability to coffee. As part of a rebrand, we moved on their occult-themed brand personality to one we call Joyful Nihilism – blending irreverence with existential humor. The packaging features a window showcasing collectible cards. Each of their 100+ coffees produced yearly has a card including a unique artwork, provenance info and tasting notes. Gotta catch ’em all! This evolution expands Dark Arts' appeal while staying true to its irreverent identity, creating space for artist and brand collaborations to keep the packaging ever-evolving.