Damascus International Fair

I had the pleasure of creating the visual identity for the Damascus International Fair as part of my course with Domestika on Arabic branding development. The fair, held annually in Damascus since 1954, is the oldest commercial exhibition in the Middle East, showcasing Syria’s economic and cultural heritage. The branding reflects Syrian identity, drawing inspiration from traditional architecture, the iconic Damascene flower, and Arabic Kufic script, which forms the foundation of the key design elements. This project celebrates the rich history and enduring creativity of Syria.