Crois Pas Qu'on Dort (Don't Think We're Sleeping)
Nike / We Are Pi
CREARCHIVE Score
60
NikeCrois Pas Qu'on Dort (Don't Think We're Sleeping)2025

Case Film
Campaign Images
BrandNike
AgencyWe Are Pi
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountriesNetherlands, United Kingdom
Description
Crois Pas Qu'on Dort (Don’t Think We’re Sleeping) is a 5 year odyssey tracking 3, second-generation French athletes as they chase greatness, both on the Olympic stage and within their communities. Their futures are uncertain, their paths unwritten, and that's the point. This isn't a story of guaranteed victories; it is a commitment to follow their underdog journeys, no matter where they lead, through triumphs, setbacks and everything in between. A feature-length, coming-of-age film about family, ambition, independence, and identity that reflects a generation’s own journey.
Awards
- • D&AD — Direction, Typography — Yellow Pencil
Credits
BrandNike
ClientNike
Design AgencyCC Studio
Entrant CompanyWe Are Pi
Advertising AgencyWe Are Pi
Production CompanyPi Studios
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