Crois Pas Qu'on Dort (Don't Think We're Sleeping)

Nike / We Are Pi + WE ARE PI, Amsterdam
CREARCHIVE Score
86.8
NikeCrois Pas Qu'on Dort (Don't Think We're Sleeping)2025
Crois Pas Qu'on Dort (Don't Think We're Sleeping)
Case Film
Campaign Images
BrandNike
AgencyWe Are Pi + WE ARE PI, Amsterdam
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountriesNetherlands, United Kingdom
Description

Crois Pas Qu'on Dort (Don’t Think We’re Sleeping) is a 5 year odyssey tracking 3, second-generation French athletes as they chase greatness, both on the Olympic stage and within their communities. Their futures are uncertain, their paths unwritten, and that's the point. This isn't a story of guaranteed victories; it is a commitment to follow their underdog journeys, no matter where they lead, through triumphs, setbacks and everything in between. A feature-length, coming-of-age film about family, ambition, independence, and identity that reflects a generation’s own journey.

Awards
  • • Cannes Lions — A08 - Achievement in Production — Shortlist
  • • Cannes Lions — E01 - Diversity & Inclusion in Entertainment — Shortlist
  • • Cannes Lions — E06 - Cultural Engagement — Shortlist
  • • D&AD — Direction, Typography — Yellow Pencil
  • • D&AD — Direction / Documentary Film — Shortlist
  • • D&AD — Typography / Kinetic — Shortlist
Credits
BrandNike
ClientNike
Design AgencyCC Studio
Entrant CompanyWe Are Pi
Advertising AgencyWe Are Pi
Production CompanyPi Studios
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