Crois Pas Qu'on Dort (Don't Think We're Sleeping)

Nike / We Are Pi
CREARCHIVE Score
60
NikeCrois Pas Qu'on Dort (Don't Think We're Sleeping)2025
Crois Pas Qu'on Dort (Don't Think We're Sleeping)
Case Film
Campaign Images
BrandNike
AgencyWe Are Pi
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountriesNetherlands, United Kingdom
Description

Crois Pas Qu'on Dort (Don’t Think We’re Sleeping) is a 5 year odyssey tracking 3, second-generation French athletes as they chase greatness, both on the Olympic stage and within their communities. Their futures are uncertain, their paths unwritten, and that's the point. This isn't a story of guaranteed victories; it is a commitment to follow their underdog journeys, no matter where they lead, through triumphs, setbacks and everything in between. A feature-length, coming-of-age film about family, ambition, independence, and identity that reflects a generation’s own journey.

Awards
  • • D&AD — Direction, Typography — Yellow Pencil
Credits
BrandNike
ClientNike
Design AgencyCC Studio
Entrant CompanyWe Are Pi
Advertising AgencyWe Are Pi
Production CompanyPi Studios
ShareXIN