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Sprite sought to engage Gen Z through gaming, aligning with their tagline: 'Heat happens, stay cool.' The goal was to position Sprite as a source of refreshment and clarity during intense moments. The AntiBan-Ad is a free-to-download plugin developed from the ground up by Sprite. It uses A.I. to identify banned words and decibels in real time. When it does it mutes the streamer and plays a cool message on top. The plugin learns the streamers voice and reads a pre-written script that won’t get them banned. The AntiBan-Ad prevents the streamers from being banned and keep them streaming.