Content warning

Save the Children / Anónimo
CREARCHIVE Score
60
Save the ChildrenContent warning2025
Content warning
BrandSave the Children
AgencyAnónimo
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountryMexico
Description

In Mexico gender-based violence is a structural crisis with 10 women murdered daily, one a minor. Girls, in particular, are in an extremely vulnerable position. Simply because they are female, they are twice as likely to experience violence as boys. The idea tells the story of a girl who, in order to escape daily violence and harassment, decides to disguise herself as a boy. This decision reflects a harsh reality in Mexico, where girls are twice as likely to experience violence compared to boys.

Awards
  • • D&AD — Direction, Casting — Yellow Pencil
Credits
BrandSave the Children
ClientSave the Children
Entrant CompanyAnónimo
Advertising AgencyAnónimo
Production CompanyCatatonia
ShareXIN