Content warning
MYDAWA / Ogilvy Africa
CREARCHIVE Score
22
MYDAWAContent warning2025

BrandMYDAWA
AgencyOgilvy Africa
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountryKenya
Description
With extreme traffic congestion and lack of EMT services in Kenya, responses to accident scenes can be delayed for hours, drastically reducing survival rates in critical cases. So MyDawa, Nairobi's largest medical delivery service, launched FIRST BODA, a certified initiative in collaboration with Red Cross to train Boda-Boda (delivery) riders, who are already present on every road and intersection, in basic EMT first-aid skills. Armed with specially crafted medical kits, their constant presence and agility allows them to skip traffic and provide immediate care before help arrives.
Awards
- • D&AD — Impact — Wood Pencil
Credits
BrandMYDAWA
ClientKenya Red Cross, MYDAWA
Entrant CompanyOgilvy Africa
Advertising AgencyOgilvy Africa
Production CompanyFilmPantry
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London
CREARCHIVE Score
109.8

Hey Drake, This Yours?
Sydney Water
It's Friday
CREARCHIVE Score
60

ROOBADGE
VOLKSWAGEN
DDB SYDNEY
CREARCHIVE Score
35

COFFIN
LIFE360
ALTO NEW YORK
CREARCHIVE Score
35

AVANI’S GOLD
BRITANNIA MARIE GOLD
TALENTED BANGALORE
CREARCHIVE Score
35

Saltanat Light
Citix
GForce Grey
CREARCHIVE Score
64.8