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For over 60 years, The Infectious Diseases Society of America (IDSA) has advocated for the field of infectious diseases and supported the work of a global community of specialists, researchers and students. However, with a conservative identity and no clear voice, IDSA’s brand didn’t reflect the significance of the field, the scale of the organisation, or the diversity of their global community. In the wake of the COVID-19 pandemic, we set out to magnify the curiosity, compassion and impact of their 13,000+ members, to prove that IDSA are on the case.