Content warning

Ashe Birthing Services / Area 23
CREARCHIVE Score
60
Ashe Birthing ServicesContent warning2025
Content warning
BrandAshe Birthing Services
AgencyArea 23
Award ShowD&AD
CategoryFILM
Year2025
CountriesBrazil, United States
Description

Impossible Journey is a short film sharing the struggles of Black mothers in America. Told through a stork’s perspective, it shows her perilous journey to deliver a baby, symbolizing the health risks faced by expectant Black mothers. This contrasts the smooth, danger-free delivery of a White mother. Each scene is hand-painted, leading to a live-action finale featuring a poem by Bruce McIntyre, a father who lost his partner, Amber Rose Isaac, during childbirth in 2020.

Awards
  • • D&AD — Animation, Illustration — Yellow Pencil
Credits
BrandAshe Birthing Services
ClientAshe Birthing Services, Aster
Entrant CompanyArea 23, An IPG Health Company
Advertising AgencyArea 23, An IPG Health Company
Production CompanyThe Youth
ShareXIN
Ashe Birthing ServicesArea 23D&ADFILMBrazilUnited States

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