Content warning
Ashe Birthing Services / Area 23
CREARCHIVE Score
60
Ashe Birthing ServicesContent warning2025
BrandAshe Birthing Services
AgencyArea 23
Award ShowD&AD
CategoryFILM
Year2025
CountriesBrazil, United States
Description
Impossible Journey is a short film sharing the struggles of Black mothers in America. Told through a stork’s perspective, it shows her perilous journey to deliver a baby, symbolizing the health risks faced by expectant Black mothers. This contrasts the smooth, danger-free delivery of a White mother. Each scene is hand-painted, leading to a live-action finale featuring a poem by Bruce McIntyre, a father who lost his partner, Amber Rose Isaac, during childbirth in 2020.
Awards
- • D&AD — Animation, Illustration — Yellow Pencil
Credits
BrandAshe Birthing Services
ClientAshe Birthing Services, Aster
Entrant CompanyArea 23, An IPG Health Company
Advertising AgencyArea 23, An IPG Health Company
Production CompanyThe Youth
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