Content warning
Art Directors Club of New York / MullenLowe U.S.
CREARCHIVE Score
60
Art Directors Club of New YorkContent warning2025
BrandArt Directors Club of New York
AgencyMullenLowe U.S.
Award ShowD&AD
CategoryDESIGN
Year2025
CountryUnited States
Description
In today’s world, validation is easy—likes, views, retweets, or whatever. But when it’s just peers and parents tapping the button, the creative sea feels shallow. To remind creators why real recognition matters, we crafted surreal animated shorts—humor, absurdity, and bold design—bringing to life “Be Seen by the Best Eyes.” ADC jurors don’t just see great work; they elevate it. Inspired by Pixar and ‘90s MTV, this campaign invited creators to stand out and be seen by those who shape what’s next.
Awards
- • D&AD — Graphic Design, Art Direction, Typography — Yellow Pencil
Credits
ClientArt Directors Club of New York
Design AgencyMullenLowe Design Studio
Entrant CompanyMullenLowe U.S.
Advertising AgencyMullenLowe U.S.
Production CompanyRoof Studio
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