ColourCheck

Babyshop / Publicis Middle East
CREARCHIVE Score
85.1
BabyshopColourCheck2025
Campaign Images
BrandBabyshop
AgencyPublicis Middle East
Award ShowD&AD
CategoryDESIGN
Year2025
CountryUnited Arab Emirates
Description

ColourCheck is designed to give the coloured pencil set a new purpose, enhancing it into a tool to help parents and teachers detect colour blindness in children without disrupting their routine or activities. The set was developed with the simplicity of a typical pencil set in mind which sheds light on the complexities of colour blindness by dedicating specially coloured pencil sets to spot different types of colour blindness – represented on the packaging’s artwork. A simple and accessible method that can be distributed to communities on a large scale.

Awards
  • • D&AD — Product Design — Graphite Pencil
  • • LIA — Design - Innovative Use of Design — Silver
  • • LIA — Design - Product Design — Bronze
  • • LIA — Design - Direct Marketing - Consumer — Finalist
Credits
BrandBabyshop
ClientBabyshop, Moorfields Eye Hospitals
Design AgencyPublicis Middle East
Entrant CompanyPublicis Middle East
Advertising AgencyPublicis Middle East
Production CompanyProdigious Dubai
ShareXIN