Codes for Inclusion
Techo, Google / Archer Troy
CREARCHIVE Score
45.6
Techo, GoogleCodes for Inclusion2025

BrandTecho, Google
AgencyArcher Troy
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountryMexico
Description
Under the insight that "There should not be a person without a home, nor a home without an address," an opportunity was detected to enhance Techo's positive impact in each of the communities it supports. TECHO presents Codes for Inclusion, a social initiative in which technology dignifies communities that no one has seen before. Techo gives them a decent place to live. Then, in collaboration with Google, we give them an address through their geolocation technology, Plus Codes.
Awards
- • D&AD — Experiential: Activation & Participation — Graphite Pencil
- • D&AD — Experiential: Activation & Participation / Community Activations — Shortlist
Credits
BrandTecho, Google
ClientGoogle, Techo
Entrant CompanyArcher Troy
Advertising AgencyArcher Troy
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88

Content warning
The New Zealand Herpes Foundation
ED.
CREARCHIVE Score
36