Codes for Inclusion

Techo, Google / Archer Troy
CREARCHIVE Score
40
Techo, GoogleCodes for Inclusion2025
Codes for Inclusion
BrandTecho, Google
AgencyArcher Troy
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountryMexico
Description

Under the insight that "There should not be a person without a home, nor a home without an address," an opportunity was detected to enhance Techo's positive impact in each of the communities it supports. TECHO presents Codes for Inclusion, a social initiative in which technology dignifies communities that no one has seen before. Techo gives them a decent place to live. Then, in collaboration with Google, we give them an address through their geolocation technology, Plus Codes.

Awards
  • • D&AD — Experiential: Activation & Participation — Graphite Pencil
Credits
BrandTecho, Google
ClientGoogle, Techo
Entrant CompanyArcher Troy
Advertising AgencyArcher Troy
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