Coca-Cola x Marvel: The Heroes

Coca-Cola / Electric Theatre Collective
CREARCHIVE Score
60
Coca-ColaCoca-Cola x Marvel: The Heroes2025
Coca-Cola x Marvel: The Heroes
Case Film
Campaign Images
BrandCoca-Cola
AgencyElectric Theatre Collective
Award ShowD&AD
CategoryFILM
Year2025
CountriesArgentina, United Kingdom, United States
Description

This is a narrative story in which we see two global brands come together. Harnessing Marvel IP, the story of 'Heroes' is brought to life with a broad range of animation and mixed media techniques, bringing colour and depth to each character. The various visual styles of VFX & animation create a unique and original palette, with each character maintaining the look from their original medium as they journey into the comic book store, be that t-shirt, comic book, poster or collectible statue.

Awards
  • • D&AD — Animation, Visual Effects — Yellow Pencil
Credits
BrandCoca-Cola
ClientThe Coca-Cola Company, The Walt Disney Company
Entrant CompanyElectric Theatre Collective
Advertising AgencyGUT Buenos Aires
Production CompanyPartizan LA
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