Chiesi: Prescription for Change - Breath by Breath
Chiesi / VCCP Health
CREARCHIVE Score
36
ChiesiChiesi: Prescription for Change - Breath by Breath2025
Campaign Images
BrandChiesi
AgencyVCCP Health
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountriesBrazil, United Kingdom
Description
Our film uses expressive and surreal storytelling to shift the sustainability conversation from policy and restrictions to gratitude and impact. Through stop-motion animation, we tell the story of an asthma patient whose breathlessness reflects a world in crisis. A prescription sparks a positive change, illustrating the ripple effect of well-controlled disease. The film shows every prescription makes a difference for patients and the planet. The soundtrack guides the emotional arc, mirroring the journey and supporting the visuals to take centre stage.
Awards
- • D&AD — Pharma — Graphite Pencil
Credits
BrandChiesi
ClientChiesi
Entrant CompanyVCCP Health
Advertising AgencyVCCP Health
Production CompanyZombie Studio
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