Checoland

In Mexico, Sergio "Checo" Perez is everywhere: on every street, every corner, and every billboard. He’s all over the place promoting products that you can also get on Uber Eats, so we decided to turn his ads into Uber Eats ads. To do this, we placed one of ours next to Checo ads, replicating the same pose, elements, and expressions. We did this strategically during the week of the Mexican F1 Grand Prix, when Checo ads are most visible across Mexico. We hijacked different media -OOH, YTube, Instagram, and digital banners -to reinforce that on UE, you can get almost almost anything Checo sells.