Certified Toasters
Vogel's / DDB Group Aotearoa
CREARCHIVE Score
114.7
Vogel'sCertified Toasters2025
BrandVogel's
AgencyDDB Group Aotearoa
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountryNew Zealand
Description
How we sold our bread by selling their toasters: Vogel's is NZ’s favourite bread. But it’s got a problem. Because of its extremely high moisture content, it needs toasting 2 or even 3 times. Meaning it gets burned A LOT. In 2024, we finally solved this long-standing kitchen crisis. We partnered with NZ’s largest retailer and calculated the perfect toasting formula for every toaster online and instore, and branded each with its bespoke Certification. A delicious cross-aisle sell, turning every toaster, in every store nationwide, into ads for our bread – which need never be burnt again.
Awards
- • D&AD — Commerce, Media — Graphite Pencil
- • D&AD — Commerce / Acquisition & Retention — Wood Pencil
- • D&AD — Commerce / Brand Partnership — Wood Pencil
- • D&AD — Media / Collaboration — Wood Pencil
- • LIA — Direct - Out of Home - Instore and Transit — Silver
- • LIA — Creativity In Media - Use of Retail Media — Bronze
Credits
cityAuckland
BrandVogel's
ClientGoodman Fielder
entrantDDB Group Aotearoa
Design AgencyDDB Group Aotearoa
Entrant CompanyDDB Group Aotearoa
Advertising AgencyDDB Group Aotearoa
Production CompanyToybox
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