Century of Cravings

FOOTBALL WAS INVENTED TO SELL FOOD Why does watching football make us hungry? The answer has been under our noses. Is it a coincidence that goalposts look like fries? Or that scrambles & pancake blocks are plays? How convenient that players Ham, Peppers & Mayo sound just like a tasty sandwich. Connections like this are everywhere in the NFL, yet no one asked why. This year, Uber Eats exposed America's biggest conspiracy: the NFL was invented to sell food. At Super Bowl LIX, Uber Eats showed how far back the conspiracy went: exposing food’s deep connections through every era of the sport.