Caslonian
Typofonderie / Typofonderie
CREARCHIVE Score
68
TypofonderieCaslonian2025
BrandTypofonderie
AgencyTypofonderie
Award ShowD&AD
CategoryDESIGN
Year2025
CountryFrance
Description
The initial concept was to draw a Caslon that values certain contrasts of proportions that appear in large sizes. Drawing Caslonian with this objective is both to establish everything that makes a Caslon, while exaggerating certain details, certain proportions that will make it more Caslon than a purist revival, as close as possible to a particular Caslon cut. It’s a bit like a historical film that is inspired by the past, according to our eyes today: nothing is clearly true, but it is charming in some aspects.
Awards
- • D&AD — Type Design & Lettering — Graphite Pencil
- • D&AD — Type Design & Lettering / Typeface Family — Graphite Pencil
Credits
ClientTypofonderie
Design AgencyTypofonderie
Entrant CompanyTypofonderie
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88

Content warning
The New Zealand Herpes Foundation
ED.
CREARCHIVE Score
36