Brooklyn Film Festival

New York City is home to some of the world’s best music, film and art and so for the Brooklyn Film Festival, an independent film festival in its 27th year, our campaign had to stand out from the crowd. How? By saying, quite simply, that ‘Art is great. But wouldn’t it be better if it ‘movied’?’. In a world of highbrow pretension, the tongue in cheek campaign leans into the relatable truth of being in a gallery, but not being in the right frame of mind to appreciate the art. The mobile experience, films and outdoor all spoke to this truth and offered award winning movies as an answer.