Brooklyn Brewery: Brewing for Impact
Carlsberg / Richmond & Towers Communications
CREARCHIVE Score
45.6
CarlsbergBrooklyn Brewery: Brewing for Impact2025

BrandCarlsberg
AgencyRichmond & Towers Communications
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountriesUnited Kingdom, United States
Description
Brewing for Impact is a global initiative disrupting the beer industry by introducing fonio, an ancient, climate-resilient West African grain, into brewing. Led by Brooklyn Brewery, it challenged industry leaders – including Guinness and Carlsberg – to brew with fonio, driving innovation, sustainability, and supply chain transformation. By shifting grain sourcing and proving fonio’s commercial potential, it sparked a global movement. Through collaborations, trade events, and media, it proved beer can drive change: reshaping supply chains, challenging brewing norms, and engaging new consumers.
Awards
- • D&AD — Impact — Graphite Pencil
- • D&AD — Impact / Initiative — Shortlist
Credits
BrandCarlsberg
ClientBrooklyn Brewery, Carlsberg
Design AgencyImproper, Brooklyn Brewery
Entrant CompanyRichmond & Towers Communications
Production CompanyImproper
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4

AVANI’S GOLD
BRITANNIA MARIE GOLD
TALENTED BANGALORE
CREARCHIVE Score
35

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88