Brooklyn Brewery: Brewing for Impact
Carlsberg / Richmond & Towers Communications
CREARCHIVE Score
40
CarlsbergBrooklyn Brewery: Brewing for Impact2025

BrandCarlsberg
AgencyRichmond & Towers Communications
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountriesUnited Kingdom, United States
Description
Brewing for Impact is a global initiative disrupting the beer industry by introducing fonio, an ancient, climate-resilient West African grain, into brewing. Led by Brooklyn Brewery, it challenged industry leaders – including Guinness and Carlsberg – to brew with fonio, driving innovation, sustainability, and supply chain transformation. By shifting grain sourcing and proving fonio’s commercial potential, it sparked a global movement. Through collaborations, trade events, and media, it proved beer can drive change: reshaping supply chains, challenging brewing norms, and engaging new consumers.
Awards
- • D&AD — Impact — Graphite Pencil
Credits
BrandCarlsberg
ClientBrooklyn Brewery, Carlsberg
Design AgencyImproper, Brooklyn Brewery
Entrant CompanyRichmond & Towers Communications
Production CompanyImproper
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London
CREARCHIVE Score
109.8

Hey Drake, This Yours?
Sydney Water
It's Friday
CREARCHIVE Score
60

ROOBADGE
VOLKSWAGEN
DDB SYDNEY
CREARCHIVE Score
35

COFFIN
LIFE360
ALTO NEW YORK
CREARCHIVE Score
35

AVANI’S GOLD
BRITANNIA MARIE GOLD
TALENTED BANGALORE
CREARCHIVE Score
35

Saltanat Light
Citix
GForce Grey
CREARCHIVE Score
64.8