Brooklyn Brewery: Brewing for Impact

Carlsberg / Richmond & Towers Communications
CREARCHIVE Score
40
CarlsbergBrooklyn Brewery: Brewing for Impact2025
Brooklyn Brewery: Brewing for Impact
BrandCarlsberg
AgencyRichmond & Towers Communications
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountriesUnited Kingdom, United States
Description

Brewing for Impact is a global initiative disrupting the beer industry by introducing fonio, an ancient, climate-resilient West African grain, into brewing. Led by Brooklyn Brewery, it challenged industry leaders – including Guinness and Carlsberg – to brew with fonio, driving innovation, sustainability, and supply chain transformation. By shifting grain sourcing and proving fonio’s commercial potential, it sparked a global movement. Through collaborations, trade events, and media, it proved beer can drive change: reshaping supply chains, challenging brewing norms, and engaging new consumers.

Awards
  • • D&AD — Impact — Graphite Pencil
Credits
BrandCarlsberg
ClientBrooklyn Brewery, Carlsberg
Design AgencyImproper, Brooklyn Brewery
Entrant CompanyRichmond & Towers Communications
Production CompanyImproper
ShareXIN