Braided History

Mizani / DDB Latina Puerto Rico
CREARCHIVE Score
40
MizaniBraided History2025
Braided History
BrandMizani
AgencyDDB Latina Puerto Rico
Award ShowD&AD
CategoryPRINT
Year2025
CountryPuerto Rico
Description

Braided History transforms ancestral hairstyles into symbols of resistance and freedom. During slavery, Afro-Caribbean women wove hidden maps into their braids, guiding escape routes to liberation. This print campaign recreated those historical patterns in striking duotone portraits, revealing their cartographic significance. Published in leading Puerto Rican newspapers, the work reignited conversation on hair discrimination, ultimately contributing to the passing of Act 1282, which prohibits discrimination based on hairstyle.

Awards
  • • D&AD — Press & Outdoor — Graphite Pencil
Credits
BrandMizani
ClientL'Oreal Caribe
Design AgencyDDB Latina Puerto Rico
Entrant CompanyDDB Latina Puerto Rico
Advertising AgencyDDB Latina Puerto Rico
Production CompanyDDB Latina Puerto Rico
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