Braided History
Mizani / DDB Latina Puerto Rico + DDB LATINA PUERTO RICO, Guaynabo
CREARCHIVE Score
53.6
MizaniBraided History2025
Campaign Images
BrandMizani
AgencyDDB Latina Puerto Rico + DDB LATINA PUERTO RICO, Guaynabo
Award ShowD&AD
CategoryPRINT
Year2025
CountryPuerto Rico
Description
Braided History transforms ancestral hairstyles into symbols of resistance and freedom. During slavery, Afro-Caribbean women wove hidden maps into their braids, guiding escape routes to liberation. This print campaign recreated those historical patterns in striking duotone portraits, revealing their cartographic significance. Published in leading Puerto Rican newspapers, the work reignited conversation on hair discrimination, ultimately contributing to the passing of Act 1282, which prohibits discrimination based on hairstyle.
Awards
- • Cannes Lions — F09 - Cultural Engagement — Shortlist
- • D&AD — Press & Outdoor — Graphite Pencil
- • D&AD — Press & Outdoor / Press Campaigns — Shortlist
Credits
BrandMizani
ClientL'Oreal Caribe
Design AgencyDDB Latina Puerto Rico
Entrant CompanyDDB Latina Puerto Rico
Advertising AgencyDDB Latina Puerto Rico
Production CompanyDDB Latina Puerto Rico
Similar Campaigns
Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4
Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6
Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6
Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6
Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88
Content warning
The New Zealand Herpes Foundation
ED.
CREARCHIVE Score
36