Blood Aid

Dasa / DM9
CREARCHIVE Score
148
DasaBlood Aid2025
Case Film
Campaign Images
BrandDasa
AgencyDM9
Award ShowD&AD
CategoryDIRECT
Year2025
CountryBrazil
Description

Blood-Aid: A fast, new, cost effective and scalable way to reveal people's blood type. Blood-Aid was developed to address the fact that 40% of Brazilians don't know their blood type. This lack of knowledge holds Brazilians back from addressing some health precautions that are related to people's blood type as well as to answer to blood donation calls for specific blood types.

Awards
  • • D&AD — Direct — Yellow Pencil
  • • Clio Awards — Design / Product Design — Grand Clio
Credits
BrandDasa
ClientDasa
Entrant CompanyDM9
Advertising AgencyDM9
Production CompanyDirty Work
ShareXIN