Black-Owned Friday: A Day of Black-Owned Shopping

A crew of creators, a vibrant community, and three cultural icons—Druski, GloRilla, and Jayda Cheaves—came together to champion Black-owned businesses for the 2025 Black-owned Friday campaign. Centered on a call to action, we invited audiences to share who they were supporting. Partnering with YouTube creators, we amplified real business owners’ stories in a docu-style approach, celebrating their diversity and impact. This collaborative effort turned Black Friday into a movement, inspiring lasting engagement with Black-owned businesses.