BK Taste Lawyers

Burger King was about to launch a new burger: the BK:registered: TASTE. There was just one little hiccup. It clearly resembled one of McDonald’s: the BIG TASTY. BK:registered: TASTE. BIG TASTY. You get the picture. So, before anyone could allege the BK:registered:TASTE was a copy, we took the lead. And asked for a truly qualified opinion on the matter: from lawyers. Yes, we launched our new burger with a digital campaign, summoning every Brazilian lawyer to get a free BK:registered:TASTE. Therefore they could try it before McDonald’s could try us. To get the burger, lawyers just needed to show their attorney ID at a BK:registered: drive-thru.