Beyond the Storm Clouds

We developed the brand identity for the Space Strategy Fund, an initiative to support companies and universities in technological innovation aiming to accelerate Japan's space development. The key motif is the crane, a bird that represents Japan. Three cranes in formation can fly farther than one. We made it a symbol of uniting the power of three key stakeholders for Japan's space development; industry, academia, and government. We also depicted the storm clouds shrouding space as a symbol of the challenges they face. The image was created using techniques of traditional Japanese paintings.