Beterbiev vs. Smith

Rival / Hayley Lim
CREARCHIVE Score
40
RivalBeterbiev vs. Smith2025
Beterbiev vs. Smith
BrandRival
AgencyHayley Lim
Award ShowD&AD
CategoryDESIGN
Year2025
CountryCanada
Description

Artur Beterbiev is the Undisputed Light Heavyweight World Champion of Boxing. With 21 straight wins 0 defeats, he currently holds all four major belts in his division. Beterbiev hails from Chechnya and currently trains in Montreal, Quebec. The design of his boxing shorts and gloves for the Beterbiev vs. Smith match features custom lettering inspired by traditional Chechen attire, specifically the sharp tips of blades and the pointed metal chest pieces worn outside of gowns. The design’s intention is to match his fearsome boxing prowess and nod to his cultural heritage.

Awards
  • • D&AD — Type Design & Lettering — Graphite Pencil
Credits
BrandRival
ClientArtur Beterbiev, Rival
Entrant CompanyHayley Lim
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