Apple Watch Flux Face
Apple / Apple Design Team
CREARCHIVE Score
27.6
AppleApple Watch Flux Face2025
Campaign Images
BrandApple
AgencyApple Design Team
Award ShowD&AD
CategoryPRINT
Year2025
CountryUnited States
Description
The Flux face is a bold, dynamic Apple Watch face that combines typography, color, and movement to visualize the passage of time. As seconds count up, color gradually fills the screen from the bottom, creating a seamless flow of motion. When the minute changes, the numerals snap into new forms, adding a striking typographic element. Designed for the bigger display and 1Hz refresh rate on Apple Watch Series 10, Flux face delivers a visually immersive experience that evolves in real-time. Users can customize the color to match their style, making Flux face a uniquely expressive way to view time.
Awards
- • D&AD — Typography — Wood Pencil
- • D&AD — Typography / Digital — Shortlist
Credits
BrandApple
ClientApple
Design AgencyApple Design Team
Entrant CompanyApple Design Team
Similar Campaigns

Apple Music School
Apple
Bendita Carpeta
CREARCHIVE Score
6.8

Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88