Apple Watch Flux Face
Apple / Apple Design Team
CREARCHIVE Score
22
AppleApple Watch Flux Face2025
Campaign Images
BrandApple
AgencyApple Design Team
Award ShowD&AD
CategoryPRINT
Year2025
CountryUnited States
Description
The Flux face is a bold, dynamic Apple Watch face that combines typography, color, and movement to visualize the passage of time. As seconds count up, color gradually fills the screen from the bottom, creating a seamless flow of motion. When the minute changes, the numerals snap into new forms, adding a striking typographic element. Designed for the bigger display and 1Hz refresh rate on Apple Watch Series 10, Flux face delivers a visually immersive experience that evolves in real-time. Users can customize the color to match their style, making Flux face a uniquely expressive way to view time.
Awards
- • D&AD — Typography — Wood Pencil
Credits
BrandApple
ClientApple
Design AgencyApple Design Team
Entrant CompanyApple Design Team
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