Apple Services Football Design System

Our objective was to design a highly adaptable branding system for major global football tournaments which feature on Apple’s services, enabling customers to watch, interact with, and be inspired by football over a month-long period. We developed a series of customizable “Team X vs Team Y” animation systems, offering hundreds of thousands unique combinations. These animations were updated and uploaded to the App Store daily as the tournament progressed. For each subsequent tournament, we’ll utilize the same set of ingredients, but the recipe will vary.