Apple Intelligence - iOS 18
Apple / Apple Design Team
CREARCHIVE Score
59.4
AppleApple Intelligence - iOS 182025
Campaign Images
BrandApple
AgencyApple Design Team
Award ShowD&AD
CategoryDESIGN
Year2025
CountryUnited States
Description
Apple Intelligence is a personal intelligence system that delivers helpful intelligence while enhancing privacy. It understands language and images while simplifying tasks, powering features like Image Playground for creating unique images, Genmoji for custom emoji, and Writing Tools for rewriting and summarizing text. Clean Up removes distractions from photos, while visual intelligence translates text and identifies objects. ChatGPT is now integrated into Siri and Writing Tools with built-in privacy protections, allowing users to tap into its expertise without switching apps.
Awards
- • D&AD — Digital Design — Graphite Pencil
- • D&AD — Digital Design / Incremental — Wood Pencil
- • D&AD — Digital Design / Use of Emerging Technology — Shortlist
Credits
BrandApple
ClientApple
Design AgencyApple Design Team
Entrant CompanyApple Design Team
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