Apple Ends The Weeknd

This first-of-its-kind partnership set out to showcase Apple's latest innovations through a coordinated campaign spanning multiple products and music videos, all tied to a single narrative—the end of The Weeknd. In the first act, Apple partnered with the artist to release an integrated shot on iPhone campaign, led by a music video. The film not only highlighted the camera’s capabilities but also teased the symbolic death of The Weeknd. The second act, Apple picked up where the first music video left off—this time as a groundbreaking, immersive experience available exclusively on Vision Pro.